Jordan’s FurnitureGO BACK
Creating an Inviting EnvironmentNot many businesses offer the extraordinary shopping experience and unique culture that visitors will find at a Jordan’s Furniture store. Just by looking at the entry of its newest location in New Haven, Connecticut, which features dramatic lighting from Acclaim Lighting, the customer knows something different is inside. With seven locations in Massachusetts, New Hampshire, Rhode Island and Connecticut, Jordan’s Furniture offers New England’s largest selection of quality, name-brand furniture and mattresses under one roof and a lot more. Founded in 1918 by the Tatelman family, today’s stores are operated by the third generation. Current family management has maintained the company’s unique culture, despite selling the operations to financial guru Warren Buffet’s Berkshire Hathaway in 1999. However, Buffet lets the chain’s President and CEO Eliot Tatelman, operate Jordan’s like it is still a family business.
Certainly not typical of other retailers, each location offers a distinct style, energy and excitement for both its customers and the surrounding community. For instance, its Avon, Massachusetts, location features a Motion Odyssey Movie ride and the Enchanted Village. In Nashua, New Hampshire, customers are greeted with the inviting scent of fresh deep friend donuts made to order. The 100,000-square-foot Natick, Rhode Island, store resembles Bourbon Street in New Orleans, complete with a Sunbrella IMAX theater and Kelly’s Roast Beef, while in Warwick store, visitors will enjoy Splash, a magical combination of water, lasers and video choreographed to an exciting musical theme.
Fans of all things Boston need to make a journey to Jordan’s Reading, Massachusetts, location –the home of Beantown. This replica of downtown Boston, crafted from nearly 25 million Jelly Belly jelly beans, includes such attractions as Fenway’s Green Monster, the old Sweet House, the Big Dig ice cream shop, the Lenny Zakim Bridge, and a Liquid Fireworks show.
New Location, New Excitement
In December 2015, the company expanded into Connecticut, opening a store on Long Wharf in New Haven. The 200,000-square-foot store carries the standard quality furniture and mattresses in a 150,000-square foot dedicated showroom that offers more than 125 vignettes to make customers feel at home while shopping. The facility also features the Jordan’s Furniture’s Sleep Lab with trained technicians and a computerized JaZzzz system to will help customers select the perfect mattress.But, it includes another unique experience: IT, the world’s largest indoor adventure ropes course. Customers can travel 60 feet into the air; defying gravity walking across tight ropes and balance beams. They can even try a 50-foot free fall or a choice of over 100 other activities. Customers can ride a zip line 50 feet in the air across Liquid Fire, the store’s water show, featuring more than 1,000 water nozzles choreographed to state of the art music and lights. Almost as important as IT, the showroom, Sleep Lab and room scenes is the building’s exterior. It once housed the offices of the New Haven Register and before that the Gant shirt factory. When Jordan’s acquired it, the building needed major renovations. Once a basic industrial warehouse-type facility, the structure now boasts Jordan’s Furniture’s singular design touch, setting it apart not only from other of the company’s locations but all of the surrounding businesses in the New Haven area. The asymmetrical façade features a grid formation of cantilevered rows lined with actual chairs. This architectural feature serves as the store’s main signage, leaving no doubt shoppers will find furniture here. Welcome In To light the carefully and dramatically light these chairs at the front entrance, Chris Healy, managing partner for The Healy Group, worked with Michelle Caron, a lighting designer at Clair Solutions, in Manheim, Pennsylvania. Clair Solutions specializes in creating audio, video and lighting integration solutions that bring venues to life in all aspects of the user’s sensory experience. "Michelle had a real vision for the lighting on this project and new exactly what she wanted,” said Healy. “The team worked together to deliver a solid solution that will be enjoyed by Jordan’s Furniture customers for many years.”
After assessing the situation, Caron specified a high-output fixture with a small footprint to light the unique exterior sign made from “chairs.” Healy recommended DynaGraze Exterior HO from Acclaim Lighting, Los Angles, California, based on its size, color temperature and ELV dimming feature.
IP66-rated for wet locations, DynaGraze Exterior HO features class-leading light output, adjustable feet, a glare shield and robust aluminum housing for grazing applications. The unit includes a 30-degree swivel mount and a 90-degree swivel mount option with a beam angle of 10˚ x 60˚, 30˚ x 60˚ or 60˚. This allowed the fixture to be easily adjusted for use on the unique façade. Several color temperatures and single options were available for precise lighting.
DynaGraze Exterior HO offers smooth linear dimming with ELV modules and most TRIAC dimmers. No additional signal or control cabling is required when replacing traditional lighting fixtures with DynaGraze Exterior HO in an existing installation.